Great article from Kapost, leading to an even better one from Aberdeen:
http://marketeer.kapost.com/2013/11/content-marketing-leaders/?goback=%2Egde_5109383_member_5809013467620864003#%21
Great takeaways here on how to align your content with your marketing and sales team. It’s interesting how very little the messaging has changed–you are not an island. This is the same message marketing and sales professionals have been receiving for years, and once again it comes home in the content marketing arena.
Again, no man is an island.
susandoessocial.com 