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Getting back to the business of B2B marketing

By Susan Muegge

Why are you doing the YourTurnChallenge

When I had a full-time job, I was a Seth Godin addict–I loved the brevity of his posts and the impact of his ideas in the marketplace. In recent years, I have spent more time Spartan racing and leading missions personally and focusing on employment screening professionally.

It’s time to reclaim my personal brand and re-enter the conversation on B2B marketing and content marketing–my first professional love. Somehow, I got recruited into B2B marketing for HR almost 10 years ago with Starr Tincup, now the Starr Conspiracy, and I have remained there professionally since–with the exception of five years of teaching college classes.

Let’s get this party started.

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