Is this a definitive truth, limiting all of us to thoughts with the same depth and meaning as a Twitter post, or are we creating a machine that teaches us little of value extends beyond 8 seconds?
This was part of a #socialnomics video I watched during a social media class at Northwestern. I don’t think we’re yet doomed to a world that can’t comprehend Shakespeare or Frederick Douglass yet, but it will require a conscious choice to avoid such a fate.
I have four school-age children as well as two brands I manage on social media. I see school reaching out to the lowest common denominator, touting that as the new norm, rather than driving aspirational thinking. However, when parents demand more and create a culture of intentionality, children can leverage longer attention spans and learn, truly learn, anything. Same thing with social media–we can dedicate our entire marketing effort to the lowest common denominator, or we can speak to those who are looking for depth as well. let’s be honest–some concepts cannot be adequately expressed in SnapChat, especially B2B services.
You can’t believe that everyone is looking for a James Joyce novel, but you also don’t want to speak so simply that the nuance of your message and brand is lost.