- You don’t need to be everywhere to be heard. Better to brand well and be social on one or two key platforms than have a diluted presence on many. How do you decide which platforms you should be on? Find your users, and go where they are.
- The goal is not to be on social media but to be social. Curation is a vital part of the social media mix. Who do you love? Who do you want to recognize? What did you read that inspired you lately? Don’t hesitate to share greatness and comment on others’ hard work.
- Tricks no longer work…authenticity and excellence do. You can’t tag your way into your audience’s attention. Who are you as a brand, as a CEO, as a company? Honestly represent that, with on point writing skills and creative imagery, and you’re on the right path.
Are you ready to get started this year? If you’re going to begin somewhere, I’d start with Google My Business. What’s your go to social media platform? And, are you using it to the full potential (calendaring, analytics, engagement)?