Last week, a discussion ran across my stream that a boss had asked to see a social media marketer do her job. The boss actually asked to spend a day at her side, watching her work. Her response was fear, and so many others supported her, saying her job was threatened and the boss would take over the social media. One respondent actually said, once the boss knows how easy your job is, he/ she will stop paying you. What?!?
My response? Say yes. If you’re an expert, open your hands and show the experience and skill they’re getting every day.
Job security is a myth
The fear: you’ll be replaced when the boss sees how easy your job is. Let’s be honest: if you’re taking hours a day to do something the boss could do in a quarter of the time and demanding a premium salary, you should be replaced. His or her ignorance should not be the only thing that enables you to remain employed.
In social media marketing, some differentiators are
- timing & scheduling
- analytics-based content
- marketplace knowledge
- buyer profiles
- graphic design
- compelling writing
Integrity is a must
Do you work with integrity? If you’re a freelancer and you’re charging $100/hr, are you working every minute of that hour for your client? If you work in the office, are you actually working when you’re in the office, or are you checking your Facebook calendar to see what your daughter’s cheer team is doing this weekend?
You would be amazed at the amount you can get done for a client once you truly focus on the business for the time you have committed to.
One of the respondents to the previous discussion said they should take the boss on a ride to Target, Starbuck’s and the gas station because that’s all part of the creative process. Nope. While I agree that rumination and thought are part of the creative process, clients should not be billed for your deep thoughts while you grocery shop. Work with integrity, no matter where you are.